Monday, February 22, 2010
e-Customers Retention Management (eCRM) Model - Part 2
I have changed the model after my data analysis as follows:
The e-CRM Conceptual Model
Descriptive Statistics of Data collected
Pearson Correlation
Independent Samples T-Test
Multiple Regression Results
Thursday, February 11, 2010
e-Customers Retention Management (eCRM) Model
This is the model developed to understand how online community helps to reduce feeling of isolation among e-learners and increase sense of community. Higher sense of community is perceived to cause higher level of satisfaction, motivation and commitment of students and thus increase retention rate.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtjdt_hJAtLKH97N4Dvm3ribnRZvrMQylmBdVfixZKuiekKFJfe8ZTD7jpdibuq1UWRFol6EdkpISOsCK-K3o4g3dpOElDSCBDFzfC2dv1y1M2RM9zzYZgX4_sJ9sTjfni2ptY38CXUX-O/s400/Feb+14+10+-+E-CRM+Model.JPG)
This is my AMOS output
Any idea how to interpret this?
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