I have changed the model after my data analysis as follows:
The e-CRM Conceptual Model
Descriptive Statistics of Data collected
Pearson Correlation
Independent Samples T-Test
Multiple Regression Results
Monday, February 22, 2010
Thursday, February 11, 2010
e-Customers Retention Management (eCRM) Model
This is the model developed to understand how online community helps to reduce feeling of isolation among e-learners and increase sense of community. Higher sense of community is perceived to cause higher level of satisfaction, motivation and commitment of students and thus increase retention rate.
This is my AMOS output
Any idea how to interpret this?
This is my AMOS output
Any idea how to interpret this?
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