Monday, February 22, 2010

e-Customers Retention Management (eCRM) Model - Part 2

I have changed the model after my data analysis as follows:

The e-CRM Conceptual Model

Descriptive Statistics of Data collected

Pearson Correlation

Independent Samples T-Test

Multiple Regression Results

Thursday, February 11, 2010

e-Customers Retention Management (eCRM) Model

This is the model developed to understand how online community helps to reduce feeling of isolation among e-learners and increase sense of community. Higher sense of community is perceived to cause higher level of satisfaction, motivation and commitment of students and thus increase retention rate.

This is my AMOS output

Any idea how to interpret this?